Business Standard

Bournvita saga brings role of health and wellness influencers back in focus

Govt looks to rein them in with guidelines

Photo: Twitter

Photo: Twitter

Akshara Srivastava New Delhi
A viral video on Instagram by social media influencer Revant Himatsingka recently took on Bournvita, alleging that its ingredients weren’t as healthy as the brand claimed. In the reel, Himatsingka, who goes by the Instagram handle Foodpharmer, went to the extent of saying that some of these ingredients were outrightly harmful. Bournvita promptly served him a legal notice, and Himatsingka took the video down.

The episode, though, has again turned the spotlight on health and wellness influencers who have followers running into thousands. Himatsingka, for instance, has 134,000 followers.

India has the largest base of influencers in the world, according

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Apr 18 2023 | 4:44 PM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on are available only to BS Premium subscribers.

Register to