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Carmakers dangle deep discounts to lure buyers back into showrooms

Benefits in March range from Rs 35,000-4 lakh price cuts on various models

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Sohini Das Mumbai

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Soma Roychowdhury (name changed) is considering replacing her nine-year-old Honda Jazz with a compact SUV.
 
“I would wait till the markets improve so that I can liquidate some mutual funds to make a down payment. Also, once I have the appraisal letter, it will be easier to take a call as I will have clarity on my disposable income,” said this mid-level HR executive at a Mumbai-based firm.
 
Many like her are deferring their car purchases, and to lure these customers to the showroom, dealerships and auto majors are offering huge discounts in March.
 
With passenger vehicle retail sales falling