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Carmakers shift into overdrive with extended festival season deals

An industry source added that the sector fears lower sales in November and December

car sales

Shine Jacob Chennai

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Carmakers are extending their offers beyond the festival season this time, some until the end of November, while others are set to introduce fresh offers for December, primarily targeting entry-level vehicles.

According to industry experts, this move anticipates a potential decline in demand following a successful festival season and a surge in inventory levels to a record high of 
63–66 days.

“Last month, dispatches totalled around 390,000 units, and dealer stock increased to 63–66 days. With Diwali concluded, we observed single-digit growth in the passenger car segment during the season. Nearly all companies are extending festival offers for entry-level, sedan, and hatchback segments.

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First Published: Nov 19 2023 | 4:21 PM IST

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