Consumer durables firms and fashion retailers expect double-digit growth in value terms in the ongoing festival season as consumers have stepped up purchases during this period. They expect to see value sales growth upwards of 15 per cent, which is especially coming in from cities. However, volume growth may lag behind value growth.
During the festival period spread across October-November, Godrej Appliances expects to see value growth of 20 per cent as it sees high demand for premium white goods.
“Demand is largely driven by premium products and is concentrated in city markets, while demand from rural areas continues to remain under