A prayer, a click: India's faith-tech startups ride festival wave

Astroyogi, AstroSage AI, and AstroSure.AI see record traffic and sales as digital consultations, AI-based astrology, and pooja kit demand surge during festivals

Faith technology (faithtech) startups are seeing a surge in activity this festival season as more people turn to the internet for spiritual guidance, consultations, and puja essentials. Companies in the sector credit the rise in sales and user engagement to heightened religious sentiment, stronger tech adoption, and growing trust in online spiritual professionals.

 

Astroyogi reported a 2.5x increase in active users and a 3x rise in digital consultations compared with the previous year. The company credited the growth to the convenience of digital access — eliminating travel and long queues — higher adoption among younger and diaspora users, and aggressive