Innovative launches amusing consumers and driving FMCG growth: Report

Innovation and consumer experimentation are driving FMCG growth in India, with out-of-home demand, premiumisation, and new launches fuelling both urban and rural adoption

Innovation is powering the growth in the fast-moving consumer goods (FMCG) segment as new launches are finding many takers among curious consumers, especially in the out-of-home channel helping in volume recovery, says a new report by Worldpanel by Numerator (formerly Kantar).

 

Out-of-home volume growth in the overall FMCG category stood at 5 per cent for the three-month period of March, April and May. Foods grew 1.4 per cent and beverages grew 9 per cent.

 

Categories like bottled soft drinks, chocolates, and salty snacks witnessed a year-on-year uptick in sales, while only biscuits lagged.

 

A majority of this volume growth has