Ice creams and beverage items to see surge in sales during poll season

At present, the ice cream market in India is pegged at $5.33 billion in terms of revenue and is expected to grow annually by 10.86 per cent between 2024-28, said a Statista report

The start of summer, coupled with election heat, seems to be giving a much-needed push to sales of ice cream, dairy products, packaged water, and other food items according to initial trends that show sales of deep freezers moving up by 20 per cent ahead.

Since the hot season proper is still to come, these early trends indicate a possible surge in sales of these items in the coming weeks.

The Indian Dairy Association estimates the sales volume of ice creams and other dairy products to rise by 20 per cent. But when it comes to elections, opinions are divided