 "Indian IT services, artificial intelligence in IT, generative AI in tech, AI cost savings, Tata Consultancy Services, Infosys, Wipro")
For Indian information technology (IT) services companies, artificial intelligence (AI) and generative AI (GenAI) have yet to secure large deals. However, they are increasingly being leveraged to reduce costs and improve project efficiency. This, in turn, is allowing clients to reinvest some of the savings into more discretionary initiatives — even amid a volatile macroeconomic environment.
This marks a shift in how traditional IT projects, popularly known as the run-side, achieve cost savings. Over the past three years, this approach has gained traction as traditional cost-saving techniques such as labour arbitrage and the standardisation of IT processes have lost relevance.
