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India's luxury housing boom fuels demand for premium home products

Premium brands across kitchenware, bath fittings, tiles, furniture, and interiors are experiencing a surge in demand as affluent buyers increasingly splurge on upscale residences

real estate, luxury homes, luxury housing
premium

The market’s demand is heavily concentrated in 2 and 3 bedroom, hall, kitchen (BHK) units, which make up 95 per cent of the market. | File Image

Prachi Pisal Mumbai

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India’s luxury real estate market is on a strong growth trajectory, and the impact is being felt beyond the developers’ balance sheets.
 
Premium brands across kitchenware, bath fittings, tiles, furniture, and interiors are experiencing a surge in demand as affluent buyers increasingly splurge on upscale residences.
 
Swapneel Nagarkar, business head & executive vice-president, Interio by Godrej, said, “The luxury housing surge has created strong demand for our furniture solutions. Customers investing ₹3-5 crore in homes want furniture that matches their lifestyle expectations. Increasingly, we are seeing requests for integrated solutions rather than individual purchases, where everything works together from Day