Pharma majors turn attention to OTC drugs in post-pandemic wellness shift

Building a healthy OTC brand, however, is not an easy task. OTC brands need time to grow and build a recall value once they have established some credibility

As a category of drugs, over-the-counter (OTC) medicines do not have a legal definition in India. For all practical purposes, medicines are considered OTC unless it is specifically stated that they are prescription-only drugs. So, consumers can buy OTC drugs from any pharmacy (physical or online), retail store or supermarket without a doctor’s prescription. About two weeks ago, joint drugs controller A K Pradhan said that discussions and deliberations were on to bring in guidelines for OTC medicines.
 

Since the pandemic, when people suddenly found themselves alone and in a situation where they had to fend for themselves, OTC medicines