Producers, platforms turn to AI-powered content to cut costs, boost output

Streaming firms and studios ramp up AI-driven films and series to cut costs and speed up production

Even as the media and entertainment industry has used select aspects of artificial intelligence (AI) for giving a fillip to scripts and visuals, production houses and streaming platforms are now increasingly tapping into creating full series and films through AI. 

 

In October, JioHotstar released an AI-powered series, Mahabharat: Ek Dharmayudh in collaboration with Collective Artists Network. Meanwhile, Balaji Telefilms is already producing full-fledged shows with AI for its OTT platform, Kutingg.

 

On the other hand, content firm Abundantia Entertainment recently announced the launch of a new division called Abundantia aiON, which will leverage AI to integrate