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Tuesday, December 02, 2025 | 09:39 AM ISTहिंदी में पढें
Producers, platforms turn to AI-powered content to cut costs, boost output
Streaming firms and studios ramp up AI-driven films and series to cut costs and speed up production
 "AI, ARTIFICIAL INTELLIGENCE, NEWSROOM")
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AI-made films and series are moving mainstream as OTT platforms and studios ramp up generative production, betting on lower costs, faster turnarounds and new storytelling possibilities. (Photo: Shutterstock)
Even as the media and entertainment industry has used select aspects of artificial intelligence (AI) for giving a fillip to scripts and visuals, production houses and streaming platforms are now increasingly tapping into creating full series and films through AI.
In October, JioHotstar released an AI-powered series, Mahabharat: Ek Dharmayudh in collaboration with Collective Artists Network. Meanwhile, Balaji Telefilms is already producing full-fledged shows with AI for its OTT platform, Kutingg.
On the other hand, content firm Abundantia Entertainment recently announced the launch of a new division called Abundantia aiON, which will leverage AI to integrate
