Retailers in the 'festival' mood after hit Independence Day weekend

Lifestyle recorded positive same-store sales growth during the Independence Day weekend, which the retailer did not anticipate, given a lacklustre EOSS

The spring/summer end-of-season sale (EOSS) remained subdued, but it ended on a high note as customers flocked to stores during the Independence Day (I-Day) weekend, bringing cheer to retailers.

Some retailers even saw fresh merchandise fly off the shelves as customers thronged malls and stores over the long weekend, since I-Day fell on a Tuesday.

“The EOSS was muted this year, but the last two weekends came as a surprise as we saw terrific footfall at our stores, thanks to the long weekend from Friday onwards, which extended until Tuesday,” said Devarajan Iyer, chief executive officer (CEO), Lifestyle.

He added