Summer-centric products sizzle as heatwaves persist across country

Beverage major Coca-Cola also reported a spike in demand across its portfolio

With heatwave persisting in most parts of the country, fast-moving consumer goods (FMCG) companies continue to report a sharp increase in the sales of summer-centric products like ice-creams and cold beverages.

“With soaring temperatures and the ongoing heat wave conditions in the northern region, there has been a significant increase in the demand for all summer-centric products, including ice-creams, dairy beverages, and curd. These categories are witnessing an uptick in the demand by over 40 per cent,” said Manish Bandlish, managing director, Mother Dairy.

Beverage major Coca-Cola is also seeing a spike in demand across its portfolio.

“With the summer