 "Spam calls,")
The Telecom Regulatory Authority of India (Trai) has directed telecom service providers (TSPs) to quickly rope in banks, financial institutions, business entities, insurance firms, trading and real estate companies into its new authorisation system aimed at curbing spam calls and commercial text messages.
The telcos, however, say a sluggish response from businesses, and operational challenges are slowing down the process.
The new Digital Content Authorization (DCA) - a unified platform to seek, maintain and revoke the consent given by customers for receiving commercial communication from businesses - has been mandated by the sector regulator to rein in exponentially rising cases
