Trai unlikely to extend November 30 deadline for message traceability norms

With 13,000 businesses already registering with telcos, TRAI believes no disruption would occur

The Telecom Regulatory Authority of India (Trai) is not expected to extend the November 30 deadline for the traceability of commercial messages, officials said, asserting that more than 13,000 businesses have registered their chain with telecom operators.

 

The telecom regulator in August directed all telcos to ensure that messages sent by businesses or principal entities (PEs), including banks, e-commerce platforms, and financial institutions, among others, to the public are traceable from November. The move is aimed at clamping down on spam calls and messages.

 

While the initial deadline was November 1, it was extended last month to November 30 after