Page 116 - News
Shailesh Dobhal: Why regional consumer brands sell out
Many successful regional and local brands trip on household penetration, the unsung hero in FMCG marketing
Himalaya rides the wellness wave
The pharma and personal care company extends its brand to nutraceuticals and foods, banks on its herbal legacy to corner a niche in the new categories
 "Himalaya rides the wellness wave")
Tata Sky logs into the video revolution
Ten years after its launch, the company is putting the edge on its product, in a bid to keep customers engaged and loyal
 "Tata Sky logs into the video revolution")
 "Monetising design")
 "STATSPEAK: All eyes on buyers")
The mobile & the message
Can brands and businesses succeed with an app-only strategy in the huge and diverse Indian market?
 "The mobile & the message")
Meru Cabs: Riding on transparency
In a new campaign, Meru Cabs says transparent pricing is its biggest advantage and picks on taxi aggregators for indulging in "misleading" pricing practices
 "Meru Cabs: Riding on transparency")
 "Hiring sentiments up by 3 per cent in July 2016 over July 2015")
 "Indian CFOs optimistic on revenue growth but divided on taking risks")
 "Indian travellers cost-conscious, eager for new ways to pay")
Company cultures become homogenous because everyone wants to fit in: G Shawn Hunter
Interview with Author, Small Acts of Leadership
 "Company cultures become homogenous because everyone wants to fit in: G Shawn Hunter")
Spicing up the staples market
Tata Chemicals' umbrella brand Tata Sampann is targeting growth in branded staples by extending the trust enjoyed by the group
 "Spicing up the staples market")
Customer confidence drops for India, rises for the US, China
Consumer confidence: concerns and spending intentions around the world (Q2, 2016)
 "Customer confidence drops for India, rises for the US, China")
Brands on the milk trail
Vio, Cream Bell, Cavin's, Milky Moo, Keventers, Topp Up and now Sona are ratcheting up the choices for flavoured milk for Indian consumers, but is there room for all?
 "Brands on the milk trail")
Rio Olympics: Medal win to open brand endorsement gates for Sakshi Malik
Bronze medal win in wrestling means brands will look at the Olympian as a potential endorser, to join the likes of Abhinav Bindra and Vijender Singh
 "Rio Olympics: Medal win to open brand endorsement gates for Sakshi Malik")
Titan talks up its French connection
By raising the pitch for its perfume label, Skinn, the company looks to expand its portfolio and reach within the urban demographic
 "Titan talks up its French connection")
Piaggio mixes it up with Aprilia
The Italian company extends its global superbike brand for scooters in India as it looks at ways to counter the decline in its current flagship Vespa
 "Piaggio mixes it up with Aprilia")
ITC's house of brands
With close to 25 mother brands in six categories, Y C Deveshwar leaves behind a company that is moving closer to being more than just a tobacco major
 "ITC's house of brands")
Understanding the rural digital buyer
India's Internet economy could triple in size by 2020 and a big part of that growth will come from rural markets
The innovation factory
Godrej & Boyce is an illustrative example of how, by pursuing innovation relentlessly, corporations and brands can continue to enjoy consumer trust
 "The innovation factory")