Page 117 - News
The innovation factory
Godrej & Boyce is an illustrative example of how, by pursuing innovation relentlessly, corporations and brands can continue to enjoy consumer trust
 "The innovation factory")
Brands that grew with India and on Indians
Pond's, Parle-G, Cadbury, Asian Paints and Amul have captured the changing face of India through the seven decades
 "Brands that grew with India and on Indians")
 "Arrow fixes its eye on the target")
Pitch Madison review lowers ad growth forecast by 3.6%
Reduced spends by e-commerce players on TV leads to mid-year review of ad projections for 2016
 "Pitch Madison review lowers ad growth forecast by 3.6%")
 "Indians gauging e-commerce sales to fix prices of used goods")
Turn things around
Leaders who wish to transform their organisations need to focus on the customer and encourage innovation
 "Turn things around")
SpiceJet: Flight from cold realities
SpiceJet's maiden TV commercial promises a hot meal on board, spacious legroom and a reprieve from long queues, all with a dash of humour
 "SpiceJet: Flight from cold realities")
De-growth in external storage after telecom spending slows
The enterprise storage market was largely driven by banking, professional services and telecom organisations in this period
 "De-growth in external storage after telecom spending slows")
Brands have a lot to learn from Pokemon GO's success: Jon Cook
Interview with Global chief executive officer, VML
 "Brands have a lot to learn from Pokemon GO's success: Jon Cook")
Companies unprepared for strains of more complex ransomware
So far in 2016, ransomware has become the most profitable malware type in history
 "Companies unprepared for strains of more complex ransomware")
Premium phone
Available in pink, blue and black, the latest addition to the Vertu Aster collection is available in Vertu boutiques and on Vertu.com at the price of £3,900
Newsmaker: R Balakrishnan
In Don Draper's world, a man quite unlike him
 "Newsmaker: R Balakrishnan")
Tata Salt dishes out a reality test for the Olympic trail
By focusing on the low awareness that Indians have about the Games, the campaign hopes to build an association between the brand and national honour
 "Tata Salt dishes out a reality test for the Olympic trail")
Balki: The man for all brands
As Balki bows out, his work with Indian brands will be his legacy, say clients and colleagues
 "Balki: The man for all brands")
Exit Balki, enter next
The young guys in the ad-world today, who will shape the next decade or two of advertising in India, are more informed and aware than we were and they are scattered across various functions
Cognizant rejigs management team
Srinivasan V has been announced as new COO, he'll take over from Sridhar T, who has been moved to a newly created strategic initiatives portfolio
 "Cognizant rejigs management team")
Balki bids farewell to advertising
After 22 years at MullenLowe Lintas and a total of 30 years in the ad world, R Balakrishnan bids adieu; will continue working on film projects
 "Balki bids farewell to advertising")
Airbnb romances the Indian traveller
The company brings its global campaign to India, looks for trust and a way to grow its business in the country
 "Airbnb romances the Indian traveller")
Star looks for glory, fumbles at the stands
Even as Star Sports flexes its marketing muscles for Rio Olympics 2016, advertisers play the waiting game
 "Star looks for glory, fumbles at the stands")
More than 64 per cent Indians listen to FM radio every day
The increased acceptance of FM radio is attributed to the ease of access
 "More than 64 per cent Indians listen to FM radio every day")