Page 145 - News
ITC follows the Aashirvaad trail
The tobacco major is extending the brand into new products and using the lessons learnt to build a sustainable framework for its food business
 "ITC follows the Aashirvaad trail")
 "My favourite campaign")
 "Evolve & add value")
Build brands with tailored content
More and more brands are taking multiple platforms to offer relevant and interesting content to attract consumers
 "Build brands with tailored content")
New age media has to be fast and economical
Today, social sensitivity and participation in public debate are at an all-time high. More than ever before, media will create opportunities for brands to responsibly participate in this debate along
 "New age media has to be fast and economical")
Brands must stop expecting life-long loyalty
The bad news is that over the last year there have been few genuinely world-changing ideas from the world of advertising
 "Brands must stop expecting life-long loyalty")
Why TV ads alone aren't enough for India's mobile- first consumers
Multi-screening has been recognised as the most significant consumer trend in India, along with mobile payments and streaming video
 "Why TV ads alone aren't enough for India's mobile- first consumers")
Moving from advertising to storytelling
People don't like advertising messing up their computer or iPhone screens. So how do we find ways to increase sales instead of just entertaining prospects?
 "Moving from advertising to storytelling")
Strategy and performance
Clarity is that elusive leadership attribute that makes behaviours and brands desirable and aspirational
 "Strategy and performance")
Target's dog mascot learns new tricks
Bullseye, played by a 7-year-old bull terrier, is one of three dogs who take turns as the retailer Target's roly-poly mascot
 "Target's dog mascot learns new tricks")
IIT Bombay to start Bachelor's prog in economics
Institute says it has qualified faculty in economics and can also draw from its Sailesh J Mehta School of Management
 "IIT Bombay to start Bachelor's prog in economics")
SRK is brand ambassador of Reliance Jio
Soft launch on Sunday; commercial rollout in March-April
 "SRK is brand ambassador of Reliance Jio")
FMCG firms can use digital in three ways
The disruption in consumer goods due to digital will increase at an unprecedented speed. A study by the Confederation of Indian Industries and the Boston Consulting Group, titled "Re-imagining FMCG in
 "FMCG firms can use digital in three ways")
Sony Pix revises script on brand engagement
Pix v.2.0 will look at scaling up content and embed the brand in many more time slots
 "Sony Pix revises script on brand engagement")
Global giants, local colours
International labels seek an Indian look as they build their brands in the country; hoping to prise open a new market
Airports: The unlikely new scene of pop-ups and parties
During the busiest travel time of the year, brands are offering interactive, pop-up experiences inside airport terminals
 "Airports: The unlikely new scene of pop-ups and parties")
Disney awakens the force of brand associations
The studio hits the jackpot with 50 brand associations, gets marketing and media visibility close to Rs 30 crore
 "Disney awakens the force of brand associations")
IIMB, Apollo Medskills launch management programme for health care professionals
The year-long certificate programme will commence in June 2016
 "IIMB, Apollo Medskills launch management programme for health care professionals")