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SRK is brand ambassador of Reliance Jio

Soft launch on Sunday; commercial rollout in March-April

Malini Bhupta  |  Mumbai 

SRK is brand ambassador of Reliance Jio

is putting all the pieces together for a mega launch of its fourth generation (4G) telecom services next year. The company has appointed actor as its brand ambassador, who will unveil Jio on December 27 before the company’s employees at Reliance Corporate Park in Navi Mumbai on the eve of Dhirubhai Ambani’s birthday.

Khan, who is known to be a technology buff, said in a recent interview, “As the of Jio, I have worked closely with Mukesh bhai and his children on the project, which will be a game changer.”

The actor also said he was looking forward to a full-scale commercial rollout in March-April after the soft launch on December 27. When contacted, a spokesperson said: “Shah Rukh is launching Jio on December 27.”


THE MARKETING WIZARD
  • endorses Xcent, Hindware, Nerolac Paints, Royal Stag, DHFL, com and com, among others
  • He is known to charge between Rs 10 cr and Rs 15 cr per endorsement
  • In Bollywood, Khan is known as a marketing wizard, redefining film promotions with high-decibel campaigns

Khan said India had not even seen the tip of the iceberg as far as digital innovation was concerned and that high-speed internet access could transform not only businesses and manufacturing, but also how people lived their day-to-day life. Khan said Ambani's three children were driving the Jio business and that there were some loose ends as far as end-use was concerned.

“After the soft launch on December 27, we will do a lot more in March/April,” said Khan. is also the for some other online businesses such as fashion portal and In Bollywood, Khan is known to be a marketing wizard as he has redefined film promotions with high decibel marketing campaigns. Over the years, Khan has endorsed many marquee brands such as Hyundai, Pepsi, and

Jio was expected to launch its fourth generation wireless broadband service towards the end of 2015, but this had not happened as sources claimed that Reliance Chairman wanted a “perfect launch”. With Jio’s soft launch on Sunday, the network will be tested and validated by the 100,000 employees of Reliance.

Rivals have capitalised on the delay and launched services across India. launched its in August, while Vodafone and Idea have launched their next-generation telecom service more recently. On Wednesday, Idea launched services across five southern states, excluding the major metros and large towns.

Even though Jio is moving towards a full-fledged commercial launch in March 2016, employees are using all the digital applications already, including entertainment applications and mobile wallet. Employees are able to buy Lyf handsets within the campus at a discounted rate.

The service will be available free to employees till the commercial launch happens in March/April.

First Published: Fri, December 25 2015. 00:50 IST
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