Street Signs: Name change fails to cut ice, Blue Jet GM at 25%, and more

The NSE Nifty declined by 1.1% after posting marginal gains in the preceding two weeks amid geopolitical tensions in West Asia and rising yields

Dhyaani’s AI rebrand sinks like a stone

Artificial intelligence is the current buzzword. In an attempt to capitalise on this trend, a lesser-known BSE-listed company, Dhyaani Tile and Marblez, has proposed changing its name to Dhyaanii Artificial Intelligence or Dhyyaani Artificial Intelligence. However, this move has failed to resonate with investors. The company’s stock hit a 5 per cent down limit on consecutive days after the announcement. It’s worth noting that such a strategy has worked in the past. During the peak of the pandemic, companies with ‘oxygen’ in their names rallied, even though they had nothing to do with