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QSR chains' sales recovery: The main course with a side of optimism

Plating a comeback: QSR stocks ready to break their six-month diet of negative returns

Burger, Fast food, Burger, McDonald's
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Photographer: Michael Thomas/Getty Images

Ram Prasad Sahu Mumbai

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After several quarters of decline, most listed quick-service restaurant (QSR) chains have reported a recovery in same-store sales (SSS) or like-for-like growth in the 2024-25 (FY25) October-December quarter (Q3). The steady recovery across key players has led some brokerages to adopt a more optimistic view of the prospects of QSR majors. This recovery may also be reflected in the share prices of QSR companies, which, except for Jubilant FoodWorks, have posted negative returns over the past six months.
 
Motilal Oswal Research recently upgraded its outlook from ‘cautious’ to ‘positive’, as the segment began showing signs of modest improvement in Q3,