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E-commerce reshapes shopping, but are consumers at a disadvantage?

The new issue small businesses are facing is that platforms are becoming advertising media as well, competing with Google/YouTube and Meta

e-commerce platforms
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Ambi Parameswaran

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Do consumers love e-commerce platforms, or do they approach them with suspicion? Is there a need to protect consumers from ecommerce players? An editorial in this paper (January 28, 2025) pointed to the draft guidelines put out by the Bureau of Indian Standards. Is there a need to further regulate e-commerce players?
 
Ecommerce has been both a blessing and a curse. It is well known that the bookshop business, both in India and around the world, has not recovered after the onslaught of Amazon. Prophetically, the owners of the much-loved bookstore Landmark sold their business to the Tatas just a
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