Ambi Parameswaran

How consumers perceive quality in an era where branding dominates

There was a time when brands used to proudly display quality marks like 'Agmark' and 'ISI' mark in their advertising and on their packaging

The Niche Code: Big power emerges when firms dominate niche spaces

In the race to build a big business, why companies must avoid doing everything moderately well

Diagnostics labs find new growth vectors as health awareness rises

Green means trace amounts present. Yellow would indicate a moderate amount. Orange and red are danger indicators. My grandfather's insulin dose was titrated

Retain the Human Edge in an AI Age: Master the art of learning to learn

How mastering the art of learning to learn will determine your success in the AI age

Protein mania shifts from gym-goers to mainstream consumers in India

Protein-packed foods gain popularity in India as consumers embrace health and nutrition awareness

Sandeep Das's book argues for going beyond strategy to implementation

A good strategy always calls for friction - it is never a straight line

Tapping the frequent flyers: How Jet Airways set the standard in 1994

The concept of frequent-flyer programme (FFP) was pioneered by American Airlines with its AAdvantage Frequent Flyer programme, launched in May 1981

Thermostat setting: India's move towards energy-efficient AC solutions

We often see airconditioning as a luxury that middle-class families and small businesses cannot afford

Smart glasses: Can the Apple's new device change how we capture moments?

For smart glasses to get past the chasm, brands will have to do a lot more than just lower prices, though that will help. They will have to actively create use case scenarios

The magic of South Indian cinema: Movies, masti, and mass appeal

Of the total screens in India (9,927), multiplexes account for only 40 per cent, though their share of collection is higher

Obesity cure is here? Why it could be a win-win for all stakeholders

We Indians have had a different perspective around obesity

E-commerce reshapes shopping, but are consumers at a disadvantage?

The new issue small businesses are facing is that platforms are becoming advertising media as well, competing with Google/YouTube and Meta

Are we entering an era of boring colours but exciting brand marques?

At one time, we used to photograph the cars in various colours to study how they reproduced; green and blue were a problem. Silver gray was difficult to shoot

Play to Potential book offers fresh ideas for midlife career pivots

If you're in your 40s or 50s and wondering if this is all life has to offer, pick up Play to Potential-it's bound to give you fresh ideas to reinvent and reinvigorate your life

Australia's social media ban for kids sparks debate on advertising ethics

Marketers and platforms face scrutiny as new rules aim to protect children under 16 from online harm

'Think Like The Minimalist': A practical guide for creative minds

Could minimalist thinking offer a formula for creative ads? Two IITians outline a step-by-step process in their book

Making sense of the census: Do young marketing execs grasp its importance?

Census 2026 (as it may be called) will help us get a better picture and spur many more interesting questions to ask in marketing interviews

The changing business: Indian weddings grow bigger and more lavish

Some reports say it is the fourth largest industry in India with annual spending of $130 million. But in our management education we are yet to fully grasp its importance

Can kirana stores survive the exponential rise of quick commerce in India?

Some savvy kiranas are already evolving - becoming specialist gourmet shops, mini-supermarkets, or setting up their own efficient delivery systems

Anupam Gupta's The Rise of Asian Paints reveals success of an entrepreneur

If you want to understand what makes Asian Paints such a successful company and how the mind of a first-generation entrepreneur works, this book is a must read