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Finding Indian media's Ted Lassos: M&E needs bold policy, capital

The growth in M&E slowed to 3.3 per cent in 2024 from 8.3 per cent in the previous year, thanks to a drop in revenue for TV, animation and visual effects

Ted Lasso
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Photo: Twitter

Vanita Kohli-Khandekar

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Ted Lasso is relentlessly positive. In the eponymous show on Apple TV, the American soccer coach, who knows nothing about English football, is hired to train AFC Richmond, a team in London. In the mayhem and fun that follow over three seasons, his positivity — his belief that people are intrinsically good and that they deserve second chances, combined with hard work — brings Richmond up from the dumps to second position in the Premier League. That is what the Indian media and entertainment (M&E) business needs — relentlessly positive champions who believe. Read that as a large cluster of
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