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Game, set & match to Infosys?

Infosys' strategic partnerships with tennis icons Rafael Nadal and Iga Świątek sparks questions about the impact endorsements by global stars have on companies

Iga Swiatek , Rafael Nadal
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Iga Swiatek: World’s 3rd-highest earning tennis player & Rafael Nadal: World’s 5th-highest earning tennis player

Sandeep Goyal
Last week, Infosys announced a three-year partnership with global tennis star Rafael Nadal, describing him as “one of the legends in sports, with the ability to change with the changing rigours of tennis over the years”. Nadal, Infosys said, is a perfect embodiment of what it takes individuals or business leaders to evolve and continually navigate their next steps.

The very next day, Infosys announced yet another stellar sign-up: A multi-year partnership with women’s tennis World No 1 Iga Swiatek. The 22-year-old is a four-time Grand Slam Champion and one of the most dominant forces in the women’s game today —
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