Business Standard

Sandeep Goyal

Sandeep Goyal

Sandeep Goyal

Sandeep Goyal

Trump's personalised merchandise strategy: A model for Indian politicians?

The website that sells Trump watches states the watches are not designed, manufactured, or distributed by Donald J Trump or the Trump Organization

Trump's personalised merchandise strategy: A model for Indian politicians?
Updated On : 11 Oct 2024 | 11:56 PM IST

Indian chess needs corporate support: Ideal chance for firms to engage

The inevitable din that is building up after the Olympiad victory is whether we are doing enough for our newly minted chess champions?

Indian chess needs corporate support: Ideal chance for firms to engage
Updated On : 27 Sep 2024 | 11:14 PM IST

Indians make up 20% of TIME 100 AI list, but their impact in India unclear

Most of the country's AI efforts have been funnelled through its "IndiaAI" initiative, managed by Mr Vaishnaw's ministry

Indians make up 20% of TIME 100 AI list, but their impact in India unclear
Updated On : 13 Sep 2024 | 11:17 PM IST

Lateral entry is no panacea: Political turbulence hits govt's move

Navigating government corridors as a lateral entrant to the position of CEO of the Punjab CSR Authority, I quickly learned that fresh ideas often wither without the right groundwork

Lateral entry is no panacea: Political turbulence hits govt's move
Updated On : 30 Aug 2024 | 11:53 PM IST

BS@50: Entertainment transformation - from silver screen to smartphones

The most interesting dimension of change in the past 50 years has really been the shrinking size of the entertainment screen

BS@50: Entertainment transformation - from silver screen to smartphones
Updated On : 29 Aug 2024 | 6:15 AM IST

Why India's Olympic stars fail to dazzle on brand endorsement pitch

Recognition and recall are the essential qualifications of fame, hence the basics for any celebrity endorsement. Most Olympic medallists actually fail that basic but essential test itself

Why India's Olympic stars fail to dazzle on brand endorsement pitch
Updated On : 16 Aug 2024 | 11:55 PM IST

Must-watch Olympic movies

The picks are more recent, not the usual age-old favourites that get counted every time the theme is the Olympics

Must-watch Olympic movies
Updated On : 02 Aug 2024 | 11:28 PM IST

Congratulations! Twitter just turned 18

While much has changed at Twitter over the years, including its name, and it has lost advertisers under Mr Musk, the big cake at its 18th birthday celebrations is well-deserved

Congratulations! Twitter just turned 18
Updated On : 19 Jul 2024 | 10:25 PM IST

Does sadfishing really work?

Negativity, tension, and conflict are becoming popular strategies for boosting a brand's value, despite the emotional manipulation involved

Does sadfishing really work?
Updated On : 05 Jul 2024 | 10:57 PM IST

It can happen in Japan only

In a world where urban development often trumps aesthetics, the voluntary demolition of a building in Tokyo to preserve a cherished view sets a rare precedent

It can happen in Japan only
Updated On : 21 Jun 2024 | 10:28 PM IST

10 past 10, 8:20 or 9:41?

The 10:10 configuration adopted by the watch industry seems to have learnt its biggest lesson on consumer delight from the FFA

10 past 10, 8:20 or 9:41?
Updated On : 07 Jun 2024 | 11:37 PM IST

Diljit Dosanjh: India's Taylor Swift?

Data on India's celebrity private jet emissions is sparse, yet the nation is beginning to climb the carbon nasties list

Diljit Dosanjh: India's Taylor Swift?
Updated On : 24 May 2024 | 10:37 PM IST

Soon, a Japanese Empress?

Amid shirking male heirs, Japanese are opening up to the idea of a reigning Empress. Yet change may be decades away

Soon, a Japanese Empress?
Updated On : 10 May 2024 | 11:19 PM IST

D&I in Indian advertising

Does your brand communication reflect the diversity of the people in your markets?

D&I in Indian advertising
Updated On : 26 Apr 2024 | 11:18 PM IST

Patanjali, misleading ads, and art of puffery: When brands take it too far

The Supreme Court has come down heavily on Patanjali Ayurved. Advertising, however, is full of examples where brands have taken it too far

Patanjali, misleading ads, and art of puffery: When brands take it too far
Updated On : 24 Apr 2024 | 10:35 AM IST

Cheering Mandanna & Mandhana

Authentic people are those who stay true to themselves, their values, and their beliefs

Cheering Mandanna & Mandhana
Updated On : 13 Apr 2024 | 12:23 AM IST

A Barbie for Queen Camilla

The mini-me was a tribute to Queen Camilla's role as president of the WOW festival, an initiative that champions girls' education and future opportunities

A Barbie for Queen Camilla
Updated On : 29 Mar 2024 | 10:48 PM IST

Do celebrities make good politicians?

The trend of celebrities joining politics in India first began in the 1960s, when thespian Prithviraj Kapoor was nominated to the Rajya Sabha

Do celebrities make good politicians?
Updated On : 15 Mar 2024 | 11:05 PM IST

Turning marketing upside down

From immersive Netflix experience to innovative paint jobs, advertising is changing fast in the digital age

Turning marketing upside down
Updated On : 01 Mar 2024 | 10:07 PM IST

Are virtual influencers impactful?

Meticulously crafted computer-generated characters, with personalities and backstories are amassing millions of followers, becoming brand ambassadors for MNCs like KFC, Puma, and more

Are virtual influencers impactful?
Updated On : 16 Feb 2024 | 11:02 PM IST