Holy grail of blended commerce

Combining the power of physical and online retail represents the next frontier

Ever since the pandemic ended, shoppers have been thronging physical stores. Step into a mall any weekend and you’ll find it hard to attract the attention of a shopping attendant. Or indeed, find the item that you’re looking for — in the size or colour that you need. You’re possibly wondering whether the trip was worth the hassle —and if you would easily find the item online — plus maybe, a better deal as well. Except that you’d prefer to touch, feel and try the product before you buy.

Here’s the upshot: Smart retailers are seeing this gap as an opportunity