Steps against finfluencers: Will they work?

Last weekend, the market regulator, the Securities and Exchange Board of India (Sebi), released two short discussion papers that aim to curb the malpractices of financial influencers, or finfluencers. As Sebi defines them, fininfluencers are “usually unregistered entities providing catchy content, information, and advice on various financial topics to their followers”. Why is Sebi intending to rein them in? Anyone who has been paying attention to the wildfire spread of finfluencers pushing engaging stories, messages, reels and videos on various social media platforms such as Instagram, Facebook, YouTube, LinkedIn, and the erstwhile Twitter (now X), nudging investors to jump into

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