Business Standard

Ineffective interventions

Spam calls must be stopped

The move will benefit companies as their cash requirement would come down. It will unblock the cash of telecom operators that they keep with banks to furnish bank guarantees.

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The Department of Telecommunications has reportedly decided to take up the issue of pesky calls and messages as a priority area once the new government is formed. This is reported to be part of the 100-day agenda the Prime Minister’s Office has asked every Union ministry and government department to work on. If executed well, tackling pesky calls/messages or unsolicited communication will go a long way in promoting both ease of living and ease of doing business — two critical benchmarks for development. The effort to contain unsolicited communication, commonly referred to as spam, however, is not a new initiative.

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First Published: May 12 2024 | 9:48 PM IST

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