Policy models will need to evolve as OpenAI, others make their India play

OpenAI Chief Executive Officer Sam Altman has argued that this is, in some sense, a test launch into its second-largest market, and it will roll out similar plans worldwide

India is high on the priority list of OpenAI. It is looking to establish its physical presence here and is in the process of opening an office. It also recently launched a low-cost subscription plan, ChatGPT (generative pre-training transformer) Go, specifically for Indian users, which would affect the dynamics of India’s artificial intelligence (AI) ecosystem. The new offer, at ₹399 per month, is much cheaper than the top-end Pro plan of ₹19,999, and it offers enhanced message limits, image-generation capabilities, file-uploading capabilities, chat memory, and data analysis. These features are supported by the latest model, GPT-5, and the plan will