The collapse of a billboard in Mumbai, killing 14 people and injuring 75, presents yet another reminder of the seam of negligence that runs through civic authorities in India’s cities. As investigations are rapidly revealing, there was almost nothing that can be described as above board about this saga. The so-called entrepreneur who won the contracts for putting up hoardings and banners from both the Indian Railways and the Brihanmumbai Municipal Corporation (BMC) has been known for allegedly violating rules, including poisoning and cutting trees to accommodate hoardings. The collapse of the hoarding at the fuel station in Ghatkopar offers a model of his modus operandi. The hoarding was an enormous 120x120 feet, even making it to the Limca Book of Records. It was three times the size permitted by the BMC — 40x40 feet. More remarkably, the problems with the company concerned, called Ego Media, had been flagged as early as March 2023. In that month, the BMC sent Ego Media a notice over not paying licence fees worth Rs 6.14 crore. Thereafter, another notice was issued on May 2 this year to the Government Railway Police, which is responsible for maintaining the land on which the billboard was erected, regarding damage to trees to set up the hoarding. A third notice to Ego Media on May 13, the day of the accident, concerned unauthorised panels, meaning the billboard had been erected without the BMC’s authorisation.

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