Revenue milestone: Airtel is leading the way with record-high Arpu

As Arpu is a key yardstick of a telecom company's financial health, telcos must work on effective monetisation strategies

Leading telecommunications company Bharti Airtel recently hit a landmark number on customer revenue, thereby signalling a positive outlook for the telecom sector. At the quarterly earnings, reported last week, the company announced monthly average revenue per user (Arpu) of ₹250, more than two years after reaching the ₹200 mark. While the number is still some distance away from the ₹300 Arpu goal that the company’s founder and chairman, Sunil Bharti Mittal, has often spelt out (though without a target date), it signifies a healthy break from a sluggish trend that the industry has witnessed for a long time. 

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