Direct-to-mobile content, which could result in the convergence of the telecom and broadcasting sectors, is witnessing resistance from the industry even before the government’s go-ahead to the proposed technology. This shouldn’t come in the way of the government examining direct-to-mobile technology and a service around it on the basis of merit. The principle of giving a boost to innovation in all spheres of life should hold good here too, especially as direct-to-mobile is an indigenous initiative with promise. Among other areas where innovation plays a critical role, Indian startups have made a place on the global map. However, there aren’t