What's in a name? For Opposition parties and brand experts, a lot

While the name itself has grabbed attention, it is really what comes next that will show if the move is a masterstroke

Politics has always been about a war of words and a new game seems to be taking the Indian political landscape by storm, with parties spelling out (literally) a challenge to those in power.

In the run-up to the 2024 Lok Sabha elections, 26 Opposition parties came together on Tuesday, saying that their alliance would be called INDIA, or the Indian National Developmental Inclusive Alliance. Soon after, Prime Minister Narendra Modi coined a new full form of the ruling National Democratic Alliance (NDA) — New India, Developed nation, Aspirations of the people of India.

A country until now, INDIA is