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Asian Games 2023 success not an endorsement magnet, say brand experts

Brand experts suggest that a majority of the medallists might fail to gain long-term visibility and recognition

Asian Games 2023 triumph not podium for 'brand endorsement gold'
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Ritwik Sharma New Delhi
How many brand endorsements are Asian Games winners likely to secure after delivering India’s best-ever haul of 28 gold, 38 silver, and 41 bronze medals?

If we rely on the estimates of brand experts, the figure may well be in single digits.

The stellar performance at the just-concluded 19th Asiad in Hangzhou, China, provides further proof of India’s steady rise as a sporting nation and the emergence of stars from non-cricketing fields.

However, brand experts suggest that a majority of the medallists might fail to gain long-term visibility and recognition.

Sandeep Goyal, managing director (MD) at Rediffusion, explains that visibility

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