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In Lok Sabha election campaigning, political parties put AI to test

Technology is being used to translate speeches instantly, create digital anchors and in one case make videos of a long-dead leader

Design by Ajay Mohanty; image generated by Chatgpt
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Design by Ajay Mohanty; image generated by Chatgpt

Anushka BhardwajAshutosh Mishra
As campaigning for the Lok Sabha elections heats up, political parties are using artificial intelligence (AI) to spread their message: Left, Right and centre. The technology helps in translating speeches instantly, creating digital anchors and making videos of a long-dead leader.

Prime Minister Narendra Modi used Bhashini, an AI-driven tool, to translate his speech in Hindi to a Tamil-speaking audience at an event in Varanasi in December. “I am using AI technology for the first time and in the future I will use it,” he said.
 
Months later, Modi is seen asking people at his election rallies to visit the