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Indian IT firms cautiously advance GenAI projects, facing scaling hurdles

Despite the hype, top IT firms and analysts caution over slow adoption and high abandonment risks in generative AI projects

Less than two years since generative artificial intelligence (GenAI) came to the market, organisations are discovering that instead of automating away jobs, the technology is boosting workers’ performance. That’s one of the key findings of Freshworks
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Ashutosh Mishra New Delhi
A recent study by Gartner predicts that 30 per cent of generative AI (GenAI) projects will be abandoned after the proof-of-concept stage by the end of 2025. The statement is full of concern as GenAI is being seen as the new growth area for the over $200 billion IT (information technology) services industry.

One then wonders about the significance of the recent management commentary made by the top IT services firms and how generative AI is being re-evaluated. For once, the CEOs of India's top four IT services firms were on the same page as they said

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