C K 'Bottom of the Pyramid' Prahalad dies at 68; industry mourns loss

Renowned management guru Coimbatore Krishnarao Prahalad passed away today after a brief illness at a San Diego hospital, family sources said.

Prahalad, 68, is survived by his wife, a son and a daughter.

He was a Professor of Corporate Strategy at the Ross School of Business, University of Michigan, and was well known for writing best sellers on management subjects, including The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profit.

Hailing from the textile city of Coimbatore in Tamil Nadu, Prahalad graduated in Science from Loyola College, Chennai, and did his MBA from the Indian Institute of Management, Ahmedabad.

After his doctorate from Harvard Business School, the well-known corporate thinker had been associated with the University of Michigan.

He was also on the board of several top Indian and global companies and institutions like Hindustan Unilever, Indus Entrepreneurs and Washington-based World Resources Institute.

His other popular management and business books include: The Future of Competition: Co-creating Value With Customers and The Multinational Mission, Balancing Global Integration With Local Responsiveness.

Friends, associates remember Management guru