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| Six months ago, Harshad Deo, a software engineer was pleasantly surprised when he went to buy a new refrigerator. |
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| On his earlier purchase as a bachelor, he had just picked what he had liked. That the dealer knocked a huge chunk off the price tag on the BPL refrigerator also swung the deal for him. |
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| Now, Deo and wife, who had already decided on an LG or Samsung brand, were suddenly showered with a barrage of questions at their neighbourhood store. |
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| Were they non-vegetarians? Was theirs a double income household? What was their budget? The dealer was only trying to understand and make suggestions on the kind of capacity that the couple would need. |
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| That the Deos stuck to their original choice is a different matter altogether. But happy with all the counselling, the couple plan to visit the store more often. |
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| That was at the Plugin Store, the new multibrand white goods outlet promoted by the Vijaypat Singhania-backed Raymond Ltd. |
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A new company, Plugin Sales Ltd, was formed last year with Raymond picking up a 60 per cent stake, with the balance held by a
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