Adfactors gets marketing mandate

TCS PUBLIC OFFER

Mumbai-based communications group Adfactors PR Pvt Ltd has been given the mandate for handling advertising and public relations of the much-awaited multi-crore Initial Public Offer (IPO) of Tata Consultancy Services.

Adfactors was given a letter early this week asking it to handle the TCS account during the entire IPO process, TCS sources told PTI.

The agency, apart from media liasioning, would also handle roadshows, they said, adding, Vaishnavi Corporate Communications Pvt Ltd would handle the Tata group company's strategic initiatives.

Vaishnavi handles PR of almost all Tata group companies. Various agencies had made a presentation to TCS higher-ups a fortnight ago, based on which Adfactors was shortlisted, they said.

Adfactors had earlier handled State Bank of India's Resurgent India Bonds and India Millennium Deposits and recently involved with the IPOs of GAIL, NDTV and Petronet. TCS IPO is slated to the second largest IPO in the country of a size around Rs 4,000-5,000 crore, after that of ONGC, which was over Rs 10,000 crore.