Aegis Group buys minority share in TigerSpike

Marketing communications and research group Aegis Group Plc today said it had acquired minority stake in mobile technology solutions provider TigerSpike for $11 million (nearly Rs 49 crore).

TigerSpike’s gross assets as on March 31, 2011, were $3.6 million, UK-based Aegis Group Plc said in a statement.

"TigerSpike's technology platform is ideally suited to optimising the creation and delivery of highly sophisticated content to a range of mobile media devices. Our investment in TigerSpike will therefore support us in offering clients truly convergent solutions," Aegis Group Plc Chief Executive Jerry Buhlmann said.

TigerSpike provides technology solutions for mobile, tablet, kindle-book readers, smart TV that will support Aegis Media in penetrating this fast-growing segment of the marketing communications market.

"Our partnership with Aegis Media will enable us to remain at the forefront of the growth opportunities in our market. Aegis's global reach and leadership position in helping brands communicate with consumers will enable us to accelerate our rapid growth and offer a range of solutions to our customers going forward," TigerSpike Founder and CEO Luke Janssen said.

TigerSpike owns Phoenix, a proprietary cloud-based software service delivery platform, which enables clients to rapidly deploy content and services across the rapidly growing range of personal media devices.

TigerSpike’s clients include The Daily Telegraph, The Economist, AutoTrader, Diageo, Pepsi, Tetrapak and Woolworths.