Aegis to set up centre for analytics and social media in Australia

The company will invest $4 mn to establish the centre which will create employment upto 550

The business process management arm of Essar Group, Aegis, today announced the setting up of its Asia Pacific hub for analytics, social media and multilingual capabilities in Melbourne, Australia.

Aegis will invest $4 million to establish the centre which will create employment upto 550.

The centre is being established in collaboration with the Government of Vitoria. The hub will be equipped to provide a full range of business analytics, social media and multi-channel customer experience solutions across the value chain ranging from customer management, data management to social and digital media engagement, predictive and prescriptive analytics across multiple industries.

"Around 200 new jobs will be created next year, and an additional 350 jobs in 2016. This expansion will see Aegis Services Australia (Aegis) establish Victoria as its Asia-Pacific hub for business processing outsourcing," said Victorian Premier Denis Napthine.

Aegis has been in Australia since 2009 with the acquisition of the UCMS Group. The establishment of the centre is part of the companies plan to scale its presence in countries where it has customers.

Global CEO of Aegis, Sandip Sen, said the venture marked a milestone for the company.

"These are exciting times for Aegis Australia. We are investing a significant amount in up-skilling our operations to better deliver the high-end services our customers expect," Sen said.

The capabilities that will be based at the Aegis' Melbourne center will expand existing local skillsets in sales and marketing, customer management, multi-channel and lingual capabilities, social business, quality assurance and operations management, data management and analytics and larger scale BPM services.