From its traditional business of agarbattis, N Ranga Rao & Sons is trying to gain a foothold in related businesses like perfumes and personal care items. | |
| Leveraging its experience of six decades, it has spread its activities from incense sticks to perfumes to electronics and education. It has now emerged as a Rs 160-crore N R Group. Today, it has a range of some 150 brands in its stable. |
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| While its Cycle agarbattis have a foothold in over 40 countries, it is building up a market in India and abroad, including France with its products like 'Iris', a diffuser. |
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| It exports its products to the US and to Peru in South America and Europe. |
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| At the first anniversary of the company's retail outlet, Fragrance World, in Mysore on Tuesday, N R Group's CEO and managing director Arjun Ranga said, "It is the only store of its kind that has all the fragrance products under one roof." |
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| Though presently more outlets are not on the agenda, company chairman R Guru said, as a spin-off from the outlet, N R Group would receive franchisee options. "Though we did not anticipate this, we are seriously considering the options," he added. |
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| In the Rs 300-crore agarbatti market, the N R Group has cornered an 8 per cent share and has emerged as the largest selling brand, said managing partner Shruthi. "The Mysore outlet has received a tremendous response by building direct interaction with customers," she said. |
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| The select incenses under the Cycle brand comprises DNA deodorants and perfumes, Iris wellness and aircare products, which comprises reed diffuser, fragrant vaporisers, aromatic candles and Pot-Pourri. |
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