Amazon Prime Video signs exclusive content deal with Salman Khan Ventures

All films from Salman Khan Ventures after Tubelight will premiere exclusively on Amazon Prime

Online video streaming platform from American e-commerce giant Amazon — Amazon Prime Video — announced its worldwide exclusive content deal with Salman Khan Ventures. This deal makes Amazon Prime Video the exclusive streaming home of future titles of Salman Khan commencing with the recently released Tubelight. 
 

All films from Salman Khan Ventures released after Tubelight will premiere exclusively on Amazon Prime Video first, straight after the theatrical release and two months before satellite/television broadcast or any other form of distribution. Apart from the new releases, existing blockbuster titles like Bajrangi Bhaijaan, Kick, Jai Ho and Hero will also be available on Amazon Prime Video.

Before this, Khan had an exclusive telecast deal for TV with Star India. The four-year deal included eight titles releases between 2013 and 2016 (both years included) and was valued at Rs 400 crore. Netflix has a similar deal with Red Chilies Entertainment that was announced earlier this year. Past and present titles released Red Chillies are available on Netflix, as will future releases be. The streaming platform and the Shah Rukh Khan promoted film studio are also in talks to develop an original series/film out of India, to be distributed by Netflix globally.

Nitesh Kripalani, Director and Country Head, Amazon Video India, said, "Salman Khan is the biggest star in India with a massive worldwide appeal, having played roles and iconic characters that are loved by audiences across the world. We, at Amazon Prime Video, are elated to announce this global deal with Salman. This is another big step to change the way how Indian customers consume entertainment with Salman's movies coming first to Prime Video customers, before their television broadcast."

James Farrell, Head of Content, Prime Video, Asia Pacific, said, "Salman is a huge star with a massive global fan following. This exclusive worldwide Prime Video streaming deal with him is one of the biggest star deals to have ever been done in the world. India is a top priority market for Amazon and we believe that this love India has for films, the passion, the energy and the talent of India needs to be on a worldwide stage for global audiences to see."

Salman Khan added, "Amazon Prime Video reaches over 200 countries and territories and I am happy to collaborate with Amazon Prime Video and expand the reach of Indian cinema. Fans of Indian cinema will discover my movies on a new platform and the platform will also help new fans discover our cinema."

Amazon Prime Video launched in India last December and has signed deals with Fox Star Studios, Yash Raj Films, Vishesh Films, and T-Series among others, to ramp up its Bollywood library.