Arvind eyes 10% of brand sales from omni channel operations

Textile major Arvind Ltd is expecting its recently started omni channel strategy to contribute 10 per cent of its brand revenues in the next three to four years, said Kulin Lalbhai, executive director of the company.

"Currently our brand revenue is Rs 3,000 crore and we expect this to grow to $1 billion (Rs 6,700 crore at the current exchange rate). The brands business is growing 20 per cent CAGR," Lalbhai said.

Arvind Internet has created NNNow, its omni channel strategy that will integrate its physical stores, online platform and warehouses.

"We will set up online brand stores of all our brands on NNNow.com," Lalbhai said, adding that the company plans to deliver its brands to customers within the same day.

Arvind owns or has rights for 35 brands such as Lee, Arrow, Wrangler, US Polo and others.

"Normally we lose 5 to 15 per cent of our revenues due to stockouts. Now we can supply our merchandise from any store or warehouse," he said.