Australia's pizza chain Eagle Boys seeks India expansion

Australian pizza chain Eagle Boys is rapidly expanding its base in India and  has targeted 50 outlets in India by end of 2015.  Their current outlet base of 14 outlets is spread out across six outlets in Mumbai, four in Pune, one  in Chennai and three in Hyderabad. Recently, the  company has opened its sixth outlet in Pune.  So far, the company has invested over Rs 50 crore in India.

Rakesh Nanda, director, Eagle Boys Pizza said, "In the coming year, keeping in line with our aggressive growth targets, the business vision is to achieve more than 100 outlets across the length and breadth of the country. We are moving into this space, with plenty of its franchisees beginning to offer in-store dining services.  We are investing in the range of Rs 50- 60 crore whilst the minimum target being looked at in terms of volumes is 50 new outlets per year. Eagle Boys looks to expand to Maharashtra, Gujarat, Madhya Pradesh, Goa,Chhattisgarh and beyond."

According to Nanda, pizza is moving into new territories, taking on a role in casual family dining.   Eagle Boys selling seven-inch pizzas price ranging from Rs 49 to Rs 100, catering to all consumer segments and price points, ranging from corporates to students.

Nanda added, "Apart from the 2000 employees who will be directly on rolls with Eagle Boys, there are another 500 who will get indirect -unemployment by dint of being food suppliers and manufacturers partnering with us."

Apart from Pizza Hut and Domino's many international pizza brands are now expanding their footprint in India.Few names are  Debonairs Pizza from South Africa,  Sbarro of the US.   

Eagle Boys has 200 outlets in Australia with a  22 per cent share of the pizza market with the annual turnover of USD one billion. Apart from India, it is rapidly growing presence in Papua New Guinea and Fiji.