Bajaj to raise Pulsar production

Bajaj Auto is betting big on its Pulsar bike and plans to raise production to 90,000 units per month, in the next six months with a sales target of one million units per annum by the end of next financial year.

“We are witnessing a resurgence of sales in Pulsar. From a low of 25,000 units sales per month last year, sales have now shot up to 45,000 units per month,” Bajaj Auto’s CEO for two-wheelers, S Sridhar said.

The company has set an ambitious but “achievable” target of one million units for FY11 and will ramp-up production at its Chakan unit to 90,000 units per month over the next six months, Sridhar said.

The company, which had a sales of 28,000 per month (3,36,000 for the year) in FY09, is aiming to sell 600,000 Pulsars this year (FY10) at a monthly average of 50,000 units per month, he said.