| Britannia Industries is planning to invest Rs 200 crore over next 2-3 years to expand its production capacity. |
| |
| The Nusli Wadia-Groupe Danone of France joint venture is also looking at acquisitions in overseas and domestic markets. |
| |
| Vinita Bali, managing director, said the company would pursue a combination of organic and inorganic growth for few years. |
| |
| She was talking to reporters after the 87th annual general meeting of the company. |
| |
| Britannia formed a strategic alliance with Bangalore-based CCD Dairy Bread (P) Ltd last month. |
| |
| Bali informed that Britannia would eventually increase its stake beyond 50 percent in the Bangalore company. |
| |
| "CCD Dairy Bread is an instance. We are looking for more such acquisitions in India covering a larger domain. |
| |
| "But in the international market we will look at acquisitions in our core areas of biscuits and bakery," she said. |
| |
| On future plans, she indicated that the company could enter into other areas of foods. |
| |
| Earlier, addressing shareholders Britannia chairman Nusli Wadia said that the company wanted to diversify into other areas of foods from biscuits and cakes and become a total foods company. |
| |
| Bali informed that Britannia had already launched Italian ice cream under the brand name Deluca in Channai. |
| |
| "The brand was owned by CCD Dairy Bread. Now after the acquisition of CCD the Deluca brand belongs to us in India," she added. |
| |
| On capacity expansion, Bali said the company was looking at expanding own capacity and entering into more outsourcing contracts. |
| |
| "In 2-3 years, we envisage an investment of Rs 175-200 crore in capacity expansion," she said. |
| |
| Britannia has manufacturing units in Kolkata, Uttaranchal, Delhi and Chennai. |
| |
| According to Bali, the company was expanding capacity from 3,800 ton per month to 5,000 tonne per month at its Uttaranchal facility. |
| |
| The company is also putting up contract manufacturing units in Guwahati, Asansol and Kolkata in the eastern region. |
| |
| "Our strategy is to be close to the market," she added. |
| |
| The Britannia managing director also informed that the company was planning to give a special thrust on its power brands for better margins. The company has six power brands - Good Day, Treat, Marie, Milk Bikis, Tiger and 50-50. |
