Carbaazi makes car buying experience simpler

Website brings quotes to customers straight from dealers, who pass on discounts to Carbaazi users

For many people, buying a new car is one of the largest and most emotional purchases they will make. Plus, the process can be confusing, stressful and time consuming. Pune-based comparison website Carbaazi simplifies the experience by bringing quotes from dealers straight to customers. The dealership will pass on exclusive discounts to Carbaazi users who can review their experience for future buyers.

Utsaha Khare, co-founder and CEO, Carbaazi said, "Indians are riding the wave of neo-consumerism and expect world class service; they want transparency and clear communication. Carbaazi is a step towards creating that Omni channel framework which successfully ties the interests of all its stakeholders and delivers on products and services to create an ecosystem of the future."

Carbaazi is betting big on the e-commerce surge and the automotive market potential; backed by a recent study by CapGemini which states that more than 55 per cent of Indians are likely to book their car online.

Backed by Mantra Ventures, it has secured around a million dollars in its two rounds of funding led by angel investors. It has plans to raise another round of funding of $ 4-5 miilion in the next one year.

Khare added, "Carbaazi needs to be seen as an online partner of car dealers. We are working closely with dealers of all the prominent brands for faster inventory turnaround and working capital utilisation. We provide the service layer between the dealers and customers".

In Pune, it has partnered with over 45 car dealers and in the last three months, it has served more than 400 customers. It is targeting 5 per cent market share. According to Khare, in Pune city alone, 9000 cars are being sold every month.

The company is co-founded by Anuj Agarwal and Rakesh Gupta all of whom have over a decade of experience in automobile and marketing field. The three bring to the table an expert combination of marketing, finance and technology.

UK-based Carwow has similar kind of operations and developed A technology for selling cars from dealers. It simplifies the experience by bringing quotes from dealers straight to buyers. Carbaazi is also planning to create an experience centre for car buyers in malls or in corporate campuses like Carwow in UK and Germany.

Analysts believe that the physical infrastructure of conventional channels would not be able to match up with the aspiration of the growing Indian consumers and accordingly the automobile sector too needs to look for channels that complements their existing investments.