Coke, Pepsi On A Rural Drive To Push Sales
Companies signing up thousands of village retailers
Soft drinks giants Coca-Cola and Pepsi have signed on thousands of new retailers in a drive into rural India that has pushed up sales steeply.
Coca-Cola has made its beverages available in 40,000 additional villages in the last three years.
As a result, the rural areas now contribute 35 per cent of the company